Who this guide is for
If you run SEO for a client site or your own product, you need editorial backlinks on pages that already rank for your topic. This guide covers the workflow before you spend on outreach or placements.
Step 1: Map pages before links
List money pages, supporting articles, and the anchor variants you are willing to use. One URL per placement — do not spray the homepage unless that is the explicit goal.
Step 2: Pick a DR band
Match publisher authority to page competitiveness. New pages often start at DR 30–40; competitive terms may need DR 50+.
Step 3: Outreach vs. bought placements
Outreach earns links over time. Bought editorial placements give predictable go-live dates. Most teams blend both.
Step 4: Brief the publisher
Share target URL, suggested anchor, competitor context, and any phrases to avoid. Good briefs cut revision rounds.
Next steps
Browse our guides hub for outreach templates and keyword mapping, or request a placement with your target URL and DR tier.